About Code of Mastery

Code of Mastery is a purpose-driven organisation co-founded by Helia Singh (Wealth & Business Coach, TEDx Speaker) and Kalí Alfaro (Psychologist & Hypnotherapist, Founder of Alfa Psychology). Together, we bring over 40 years of combined expertise in finance, psychology, coaching, and community service.

Our mission is to empower individuals and communities to achieve life mastery through an integrated approach to Wealth, Health, and Relationships. We believe true success is not measured only by financial gain, but by resilience, wellbeing, and meaningful human connection.

Helia Singh has dedicated her career to improving financial literacy and community resilience. She has delivered financial empowerment workshops for women in prison (Department of Justice), launched Wealth TV during COVID to uplift morale, and has been featured on TEDx and ABC News as a voice for financial empowerment and education.

Kalí Alfaro is a psychologist, clinical hypnotherapist, leadership coach, and author of Empowered Minds. Kalí integrates neuroscience, psychology, and hypnosis to guide deep transformation. She delivers hypnosis retreats for the community, international leadership coaching in English and Spanish and is host of the Amazing Minds Lab podcast. She inspires people to master their mindset, build resilience, and live with clarity, confidence, and purpose.

As an organisation, Code of Mastery is committed to building thriving, resilient communities by delivering accessible programs, fostering partnerships, and creating measurable social impact. By 2030, our goal is to empower 10,000 individuals with the tools and strategies to achieve holistic wellbeing and sustainable independence.

Helia Singh | Co-Founder

Delivered financial empowerment workshops for women in prison through the Department of Justice.

Launched the Wealth TV YouTube channel during COVID to lift morale and provide free financial education.

Featured on TEDx & ABC News as an advocate for financial literacy and wealth empowerment.

25+ years in finance, wealth coaching, and community advocacy.

Kali Alfaro | Co-Founder

Psychologist, Clinical Hypnotherapist & Author — 20+ years of experience across private practice, hospitals, government mental health, and remote communities.

Leadership Coach & Retreat Facilitator — Creator of hypnosis retreats, leadership programs, and powerful meditations that empower people to grow, heal, and thrive.

Podcast Host & Educator — Host of the Amazing Minds Lab podcast, sharing neuroscience-backed tools for mindset mastery, resilience, and conscious living.

Global Change-Maker — Dedicated to helping individuals and leaders unlock potential, build connection, and live with clarity, confidence, and purpose.

MISSION STATEMENT AND VALUES:

1. Growth

We believe in continual evolution — personal, professional, spiritual. We embrace learning, courage, and curiosity, encouraging steps forward even in discomfort. Growth means expanding one’s awareness, skills, compassion, and capacity.

2. Connection

2. We honour the power of authentic relationships — with self, with others, and with the greater whole. Connection fosters belonging, empathy, and trust. Through vulnerability, presence, and shared purpose, we build supportive communities where everyone feels seen and heard.

3. Inspiration

We serve from the heart, believing that each person has within them seeds of creativity, wisdom, and possibility. We aim to spark hope, ignite passion, and model what is possible. Inspiration is both the fuel and the light for transformation.

4. Integrity & Compassion

We commit to acting with honesty, ethics, and kindness. Our work is grounded in science, heart, and respect for each person’s journey. Compassion guides our interactions; integrity shapes our decisions.

5. Holistic Healing

We acknowledge that well-being is multidimensional — mind, body, spirit, emotions. Our approach honours this wholeness, integrating evidence-based practices, spiritual insights, and creative expression to foster true wellbeing.

6. Service & Contribution

We exist to be of service — to uplift individuals, communities, and the planet. Our work is not just about personal benefit but about contributing to the greater good, leaving the world a little more healed, more connected, more awakened than we found it.